Rich LeFurgy has been a board member, advisor or investor in over 60 digital advertising companies. Prior to founding Archer in 2004, Rich was the founding Chairman of the Interactive Advertising Bureau and ran venture capital firm WaldenVC. Rich began his career at NW Ayer advertising in New York, and was later head of sales at Starwave and the Walt Disney Internet Group (,, and Rich is active on the IAB board as Founding Chairman and participates in the Executive Committee.

Rich LeFurgy

Rich LeFurgy


Association Involvement

  • Interactive Advertising Bureau (Founding Chairman, 1996-2001; Board of Directors 1996-present; Ex-Officio); IAB Executive Committee (2002-Present)
  • Bay Area Interactive Group (Founding Chairman)
  • P&G FAST Summit (Future of Advertising Stakeholders) (Founding Chairman)
  • Advertising Research Foundation (Board of Directors)
  • Advertising Education Foundation (Board of Directors)
  • ad:tech (Advisory Board)
  • YMCA of Greater New York (Youth Board of Directors)


  • Adtech Industry Achievement Award (2008)
  • Interactive Advertising Bureau (Lifetime Achievement Award, 2004)
  • Advertising Age (Interactive Hall of Fame, 2000)
  • Internet World Magazine (One of “12 Individuals that made a difference”, 1998)
  • USA Today (“Johnny Appleseed of online advertising”, 1996)
  • Advertising Age (Digital Media Master, 1996)