Rich LeFurgy has been an independent board member, advisor or investor in over 65 digital advertising companies. He continues to focus on adtech, digital marketing, direct to consumer and data services.
Background
Founding Chairman Interactive Advertising Bureau
Director of the 4A’s San Francsico Institute of Advanced Advertising Studies
Independent Board Director Positions
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Advisory Projects in Fundraising, Marketing and Sales
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Angel Investments
Publisher and Agency Sales Development
(Sold to Yahoo): Independent Board Director; Fundraising Strategy, Agency Sales Development
Publisher Sales Development
(Sold to Yahoo): Independent Board Director; Agency Sales Development
(Sold to Rocket Fuel): Independent Board Director, Chairman; Interim CEO
Data Product Sales Development
(Sold to Ericcson): Independent Board Director; Executive Advisory Services
Independent Board Director; Agency Sales Development
Archer Services
Independent Board Director
Advisor in Marketing, Fundraising and Sales
Angel Investor
Fundraising Strategy
- Fundraising presentation development or optimization
- Introduction to select VC’s
Marketing Strategy
- Vision and mission development
- Positioning and concept development, including research
- Go to market strategy and plan
Sales Strategy and Presentation
- Positioning and concept development, including research
- Sales presentation development
- Sales presentation road testing
Management Services
- Work directly with CEO, President or Management team
- Interim CEO or CMO positions
LeFurgy has long brought together Madison Avenue and Silicon Valley, drawing from 17 years in the traditional ad agency business in New York (NW Ayer)
- Procter & Gamble Folgers Instant Coffee
- AT&T
- Avon
- Marriot
Over 20 years in digital advertising and marketing
- SVP Sales, Starwave and Walt Disney Internet Group
- ESPN.com, NFL.com, NBA.com and ABCnews.com
- General Partner, WaldenVC
- Founder, Archer Advisors
Industry Recognition
- Hal Riney Icon of Marketing Award, San Francisco Bay Area Innovation Group
- Adtech Industry Achievement Award
- Interactive Advertising Bureau (Lifetime Achievement Award)
- Advertising Age (Interactive Hall of Fame)
- Internet World Magazine (One of “12 Individuals that made a difference”)
- USA Today (“Johnny Appleseed of online advertising”)
- Advertising Age (Digital Media Master)
Association Involvement
- Interactive Advertising Bureau (Founding Chairman, 1996-2001; Board of Directors 1996-present; Ex-Officio); IAB Executive Committee (2002-Present)
- San Francisco Bay Area Innovation Group (Founding Chairman)
- P&G FAST Summit (Future of Advertising Stakeholders) (Founding Chairman)
- Advertising Research Foundation (Board of Directors)
- Advertising Education Foundation (Board of Directors)
- ad:tech (Advisory Board)
Podcasts
