Rich LeFurgy

Trusted by over 65 digital media companies to bridge Silicon Valley and Madison Avenue.

Rich LeFurgy has been an independent board member, advisor or investor in over 65 digital advertising companies.  He continues to focus on adtech, digital marketing, direct to consumer and data services.

Background

IAB 20 Years

Founding Chairman Interactive Advertising Bureau

Independent Board Director Positions
+
Advisory Projects in Fundraising, Marketing and Sales
+
Angel Investments
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Archer Services

Independent Board Director
Advisor in Marketing, Fundraising and Sales
Angel Investor

Fundraising Strategy

  • Fundraising presentation development or optimization
  • Introduction to select VC’s

Marketing Strategy

  • Vision and mission development
  • Positioning and concept development, including research
  • Go to market strategy and plan

Sales Strategy and Presentation

  • Positioning and concept development, including research
  • Sales presentation development
  • Sales presentation road testing

Management Services

  • Work directly with CEO, President or Management team
  • Interim CEO or CMO positions

LeFurgy has long brought together Madison Avenue and Silicon Valley, drawing from 17 years in the traditional ad agency business in New York (NW Ayer)

  • Procter & Gamble Folgers Instant Coffee
  • AT&T
  • Avon
  • Marriot

Over 20 years in digital advertising and marketing

  • SVP Sales, Starwave and Walt Disney Internet Group
  • ESPN.com, NFL.com, NBA.com and ABCnews.com
  • General Partner, WaldenVC
  • Founder, Archer Advisors

Industry Recognition

  • Hal Riney Icon of Marketing Award, San Francisco Bay Area Innovation Group
  • Adtech Industry Achievement Award
  • Interactive Advertising Bureau (Lifetime Achievement Award)
  • Advertising Age (Interactive Hall of Fame)
  • Internet World Magazine (One of “12 Individuals that made a difference”)
  • USA Today (“Johnny Appleseed of online advertising”)
  • Advertising Age (Digital Media Master)

Association Involvement

  • Interactive Advertising Bureau (Founding Chairman, 1996-2001; Board of Directors 1996-present; Ex-Officio); IAB Executive Committee (2002-Present)
  • San Francisco Bay Area Innovation Group (Founding Chairman)
  • P&G FAST Summit (Future of Advertising Stakeholders) (Founding Chairman)
  • Advertising Research Foundation (Board of Directors)
  • Advertising Education Foundation (Board of Directors)
  • ad:tech (Advisory Board)